Original Music Video:
“”Always” is a synthpop ballad by British group Erasure. It was released in 1994 as the first single from their sixth studio album I Say I Say I Say. Mute Records issued the single in the United Kingdom, and Elektra Records released it in the United States. “Always” was written by Erasure members Vince Clarke and Andy Bell, and produced by Martyn Ware.
The song became Erasure’s thirteenth top-ten single on the UK Singles Chart, peaking at number four. In the United States, the single became Erasure’s third top-twenty hit on the Billboard Hot 100, peaking at number 20—six years after their last major US pop hit. On the Billboard Hot Dance Music/Club Play chart, the single climbed to number six. In Europe “Always” reached number two in Austria and Sweden, number three in Finland and number five in Germany…
The music video features Bell in a Chinese scroll painting-inspired backdrop; it was directed by the Dutch-French filmmaker Jan Kounen. It premiered in 1994 with the song, and has been viewed over 15 million times on YouTube.
The video has a marked B-Film feeling, with many noticeable blunders:
Bell’s costume has no relation to the oriental theme, the golden skullcap he’s wearing bears more resemblance to a rugby scrum cap than anything else.
During Bell’s backflips, reflections can be seen from the cables supporting him.
During the backflip scenes, the actress is holding a modern-day plastic watering can, complete with white plastic cap.
The last backflip is incorrectly sequenced. The character lands in a standing position, and in the next scene rises from a lying position.
In the monster scenes, human hands are clearly visible under the claws.
In the final scenes, a photo of Vince Clarke can be seen mounted on a wooden cross. The photo has comically large eyebrows.”
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